WFWABA.FLOTA
20 NEW CAPABILITIES · BUILT FOR BUYERS

Features that explain why you buy.

Not a checkbox catalog. Every capability below tells you what it does, the business outcome it creates and how a team actually uses it.

20new capabilitiesacross CRM · AI · automation · revenue · operations
CRM & RevenueInbox & SupportAIAI & SalesAutomationAnalyticsCRMAI GovernanceKnowledgeAI & WebsiteCommerceOmnichannelCRM & MarketingAI & RetentionPlatformDeveloperOperations
CRM & Revenue

Built to move a metric, not fill a menu.

01
CRM & Revenue

Full CRM Pipeline

Lead → Qualified → Proposal → Won/Lost → Customer with value, owner, source, probability and forecasting.

Why it matters

Turn every WhatsApp conversation into a trackable revenue opportunity.

How to use it

Create a deal, set its stage/value, assign an owner, then move it across the Kanban as it progresses.

Inbox & Support

Built to move a metric, not fill a menu.

02
Inbox & Support

Intercom-style WhatsApp Workspace

Split-view conversations, notes, mentions, saved views, snooze, resolve/reopen, SLA timers and customer timeline.

Why it matters

Give every agent context without asking customers to repeat themselves.

How to use it

Open a conversation, add an internal note or mention, assign it, snooze it and resolve it when done.

AI

Built to move a metric, not fill a menu.

03
AI

AI Copilot for Agents

Suggested replies, professional rewrites, summaries, intent, sentiment, next action, follow-ups, translation and customer Q&A.

Why it matters

Make human agents faster while keeping the human in control.

How to use it

Open any conversation and ask Copilot to draft, summarize, translate or recommend the next move.

08
AI

No-code AI Agent Studio

Instructions, personality, goals, knowledge, tools, escalation, business hours, confidence thresholds, playground, simulator and version rollback.

Why it matters

Ship controlled AI agents without rebuilding them in code.

How to use it

Configure an agent, test it in the simulator, publish a version and roll back if needed.

AI & Sales

Built to move a metric, not fill a menu.

04
AI & Sales

AI Sales Agent

Qualify leads, collect budget/requirements, recommend products, generate quotes, book appointments, create orders and hand off when confidence is low.

Why it matters

Let AI move prospects toward a purchase instead of only answering FAQs.

How to use it

Define sales rules, connect your catalog and let the agent qualify, quote and hand off.

Automation

Built to move a metric, not fill a menu.

05
Automation

Visual Journey Automation Builder

Trigger → Condition → AI → Wait → Message → Branch → Assign → Tag → Update CRM → Webhook, with retries and error branches.

Why it matters

Build lifecycle automation visually without stitching together separate tools.

How to use it

Drag nodes onto a canvas, connect conditions and publish the journey.

Analytics

Built to move a metric, not fill a menu.

06
Analytics

Revenue Attribution

Track Ad → WhatsApp → Lead → Appointment → Order → Revenue plus CPL, CPQL, CPA, CPS, ROAS and revenue by agent/number/source.

Why it matters

Finally answer exactly how much WhatsApp generated.

How to use it

Connect campaign sources, capture conversion events and read revenue by campaign or agent.

CRM

Built to move a metric, not fill a menu.

07
CRM

Customer 360

One profile for contacts, tags, attributes, conversations, orders, carts, appointments, campaigns, source, score, sentiment, memory, notes and LTV.

Why it matters

Give agents the whole customer story in one place.

How to use it

Open a contact and use the timeline, attributes and activity panels to act with context.

AI Governance

Built to move a metric, not fill a menu.

09
AI Governance

AI Evaluation & Testing Center

Test conversations against accuracy, hallucination rate, latency, tool success, escalation, conversion and CSAT; compare agent versions.

Why it matters

Turn AI improvement into measurable engineering instead of guesswork.

How to use it

Upload test cases, run evaluations and compare v1 versus v2 before publishing.

Knowledge

Built to move a metric, not fill a menu.

10
Knowledge

Knowledge-base Ingestion Engine

Ingest PDF, DOCX, website pages, sitemap, FAQs, URLs, Drive, Notion, CSV, product catalogs and help centers with re-indexing.

Why it matters

Keep answers grounded in the business knowledge that actually changes.

How to use it

Connect sources, index them, inspect freshness and re-index when content changes.

AI & Website

Built to move a metric, not fill a menu.

11
AI & Website

Website AI Assistant

Floating website assistant with site knowledge, lead capture, handoff, WhatsApp transfer, appointments and recommendations.

Why it matters

Convert website traffic into conversations and qualified leads 24/7.

How to use it

Install the widget, select its knowledge sources and configure lead/handoff actions.

Commerce

Built to move a metric, not fill a menu.

12
Commerce

Ecommerce Recovery Engine

Abandoned cart, payment reminders, order confirmation, shipping updates, delivery reminders, reviews, reorder, cross-sell, upsell and win-back.

Why it matters

Recover revenue that would otherwise disappear after checkout hesitation.

How to use it

Connect your store, define recovery windows and let automated journeys trigger at each event.

Omnichannel

Built to move a metric, not fill a menu.

13
Omnichannel

Multi-channel Journey Orchestration

Coordinate WhatsApp, SMS, Email, Instagram and Messenger with fallback and unread/failed rules.

Why it matters

Stop treating channels as separate silos.

How to use it

Add channels to a journey and set fallback conditions such as WhatsApp failed → SMS.

CRM & Marketing

Built to move a metric, not fill a menu.

14
CRM & Marketing

Customer Lifecycle Automation

Automatically classify new leads, hot leads, active customers, VIPs, churn risk, dormant and repeat buyers, then trigger campaigns.

Why it matters

Keep the right customers moving at the right moment.

How to use it

Define lifecycle rules, map each state to an action and monitor transitions.

AI & Retention

Built to move a metric, not fill a menu.

15
AI & Retention

AI Churn Prediction

Predict inactivity risk and trigger follow-up, agent alerts, retention offers and campaigns.

Why it matters

Act before valuable customers disappear.

How to use it

Choose a churn window, let the model score contacts and attach a retention workflow.

Platform

Built to move a metric, not fill a menu.

16
Platform

SaaS Subscription & Billing

Trials, upgrade/downgrade, billing portal, subscription history, invoices, failed-payment recovery, grace periods, add-ons, top-ups, coupons and referrals.

Why it matters

Operate your own SaaS economics from the same control plane.

How to use it

Configure plans, entitlements, billing rules and automated failed-payment handling.

17
Platform

Reseller & White-label Platform

Custom branding/domain/logo/email, reseller dashboard, sub-accounts, reseller pricing, usage limits and commission reporting.

Why it matters

Turn your platform into a product your partners can resell.

How to use it

Create a reseller account, apply branding, set limits/pricing and track commissions.

Developer

Built to move a metric, not fill a menu.

18
Developer

App & Automation Marketplace

Marketplace for integrations, chatbot nodes, AI tools, webhook actions, CRM connectors and custom actions.

Why it matters

Extend the platform without waiting for every integration to be built internally.

How to use it

Publish an integration/action package and let workspaces install it with permissions.

19
Developer

Developer Sandbox

API playground, test mode, logs, webhook replay, request inspector, documentation, key scopes and rate-limit dashboard.

Why it matters

Give developers a safe place to build before touching production.

How to use it

Create a scoped test key, send requests in the playground and replay webhooks from logs.

Operations

Built to move a metric, not fill a menu.

20
Operations

Real-time Operations Dashboard

Messages/sec, active chats, AI latency, failed messages, queue depth, agent availability, campaign progress, API health and WhatsApp connection health.

Why it matters

See operational risk before customers feel it.

How to use it

Pin live metrics to the operations screen and drill into an alert when a threshold is crossed.

READY TO SEE THE ECONOMICS?

Compare the full matrix, then pick the tier that matches your growth.

Open pricing matrix →